Social media describes websites and apps through which users can share, create and connect with each other. A central feature of social media is interactivity.
Overall, it encompasses the digital technologies and media such as wikis, weblogs, social networks or apps through which users can communicate, share or network with each other online. Influencers use social media networks to build up their channels and to play marketing campaigns with advertising or product placements.
The most important and best-known social media networks include
Instagram,
TikTok,
YouTube,
Facebook,
Twitter and
Pinterest.
