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A kind of online pinboard on which users can share content as graphics or images or comment on and manage it. On a user's profile, many pinboards can be created and uploaded, and there is the possibility to join thematically matching groups that exclusively publish content from one's own area of interest.
The app Pinterest offers its users the opportunity to discover useful and relevant ideas that inspire them to try things out. It is also referred to as a "visual discovery engine".

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