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Instagram is one of the most popular social media platforms and belongs to the Meta platform, which focuses specifically on photo and video sharing. There, users can upload photos and videos with their mobile phones, edit them and then share them with their followers. Furthermore, there is the possibility to comment on and like posts by other users, as well as to exchange information via the messaging function.
Instagram also has the functions to create stories, reels or IGTVs and share them with the community.
Since 2016, the meta platform has been particularly suitable for product placements, as the introduction of business accounts has enabled Instagram to access extensive statistics and create advertisements.

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