The social media platform Facebook belongs to the technology company Meta and enables the creation of private and commercial profiles to present oneself, companies and groups. The profiles can be networked with each other through friend requests and a messenger enables a communicative exchange. In addition, Facebook offers a business application that enables the placement of advertisements.
On a profile, users
can leave entries or publish comments
on the profile owner's own posts. Facebook established the Like button, which gives users the opportunity to indicate when they like
a post. On Instagram
, this function would be the giving of a heart when a post is liked.
Furthermore, users of the platform can send personal messages and, by leading a group, can discover common areas of interest and exchange information about them. To draw attention to events, larger organisers also use the function that allows users to invite or be invited to events.
Among others, the meta platform includes the picture and video service Instagram and the messenger service WhatsApp