Product placement is the targeted presentation of branded products in various media. It is often used in films, video games or
social media.
On social networks such as
Instagram,
YouTube or
TikTok, advertising integration takes place, which means that the advertised product or service of a company is part of a
tweet, video or post. This type of advertising is received subliminally by users, but in most cases must be labelled as product placement.
