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A comment is a response by a user to a post published via social media, e.g. a post on Instagram. The comment function makes it possible to establish an interaction between the corresponding community and the influencer.
In general, it can be said that a comment via social media is more valuable than a like, as a like can be left quickly and the user has to take considerably more time with a comment. To increase the engagement rate, followers often specifically encourage comments.

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