A comment is a response by a user
to a post published via social media
, e.g. a post on Instagram
. The comment function makes it possible to establish an interaction between the corresponding community
and the influencer.
In general, it can be said that a comment via social media is more valuable than a like
, as a like can be left quickly and the user has to take considerably more time with a comment. To increase the engagement
often specifically encourage comments.