A comment is a response by a
user to a post published via
social media, e.g. a post on
Instagram. The comment function makes it possible to establish an interaction between the corresponding
community and the influencer.
In general, it can be said that a comment via social media is more valuable than a
like, as a like can be left quickly and the user has to take considerably more time with a comment. To increase the
engagement rate,
followers often specifically encourage comments.
