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Users who have subscribed to pages and profiles on social media platforms, i.e. follow them, are called followers. The term follower was first established on the Twitter platform, where users can "follow" other accounts by clicking on a button of the same name and thus subscribe to their status updates in their feed.
The reach of the influencer is one of the most important components in influencer marketing, this is determined by the number of followers.
With other social media platforms such as Snapchat, Facebook or YouTube, on the other hand, one speaks of subscribers.

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