Sponsoring is a means of communication used by companies. A so-called sponsor, which can be a company or a private person, provides another person, an association or an event with material resources, money or services. However, this does not happen entirely for free, because sponsorship always involves a service and a service in return.
The goals include increasing awareness and sales, addressing a specific target group
and drawing attention to the company. In influencer marketing
, sponsorship is used for networking meetings for influencers or outstanding media campaigns.