Marketing activities that are implemented on the internet are called online marketing. This strategy is becoming increasingly valuable due to digitalisation. Online marketing is divided into the following areas, among others: Search Engine Optimisation, Email Marketing, Affiliate Marketing
, Influencer Marketing and Social Media Marketing.
, TikTok or Facebook, contact with customers can be maintained, for these reasons the social media area is of great importance for companies.
The goals of online marketing are to acquire new customers, increase product and brand awareness and achieve a good ranking in search engines such as Google.