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Macro Influencer

Influencers who can boast a number of subscribers in the six- and seven-figure range and in most cases produce a lot of content are called macro-influencers. They aim to reach as many users as possible and keep their followers up to date. Due to their high number of followers, macro-influencers often have a decreasing engagement rate, as the comment function is rarely used and the news functions are often deactivated.

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