German English
Full Service Influencer Agency

Branded Content

An important marketing measure that aims to create a bond with the brand through posted content is called branded content. The aim is to create a certain bond between the target group and the products or services presented and to keep them in positive memory. This works particularly well via social media channels such as Instagram or YouTube because these platforms now offer to make brand and influencer collaborations visible. In created IGTVs, posts or stories, the content is directly marked as branded content.

Back to our Influencer Wiki