A kind of instruction manual in the form of a video that explains a topic, a certain process or a function is called a tutorial. In most cases, these are created by influencers. They show their followers step by step how something works.
In influencer marketing, tutorials were posted as one of the first formats of storytelling in the areas of beauty and gaming. Today, companies in particular use tutorials from the consumer sector to draw attention to their products with as little advertising as possible. These can be topics such as gardening, investments or even explanatory videos on social media offerings.