A travel influencer is a person who shares their personal travels with tips, videos and pictures on their accounts
via social media with numerous followers
. Furthermore, travel influencers evaluate and rate travel agencies, airports, airlines, excursion destinations and hotels, among others, in the context of private or business activities (cooperations).
Meanwhile, classic influencers are also increasingly sharing their holiday experiences with their community
without setting a specific focus on the topic of travel. The best-known travel influencers in Germany include Yvonne Pferrer and Liz Kaeber.