A travel influencer is a person who shares their personal travels with tips, videos and pictures on their
accounts via social media with numerous
followers. Furthermore, travel influencers evaluate and rate travel agencies, airports, airlines, excursion destinations and hotels, among others, in the context of private or business activities (cooperations).
Meanwhile, classic influencers are also increasingly sharing their holiday experiences with their
community without setting a specific focus on the topic of travel. The best-known travel influencers in Germany include Yvonne Pferrer and Liz Kaeber.
