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The totality of people in an agency database are often referred to as talents, but terms like faces and characters are also common. In many influencer agencies, talent is often used as a generic term, because not every influencer wants to be called such. In many cases, they are more than "just" content creators; many blog, produce music or edit their own YouTube videos.
However, since there is no general regulation, agencies are free to define the term on their own.

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