The republishing of a social media post is called reposting. A user uses their own or someone else's post to share it with their community. On the
Twitter platform, for example, one speaks of a
retweet or retweeting. The person who created the post must agree to the content being shared and used again.
In most cases, many
influencers and companies agree to their posts being republished because this increases their
reach and the number of followers.