Insights are also called statistics and give the influencer
information about the "right" time to publish his posts, his target group
and a corresponding guideline about when most users who follow his profile are active. Furthermore, insights can be used to check how well stories
or posts on Instagram are received by followers; this can be seen through hashtags
. Statistics also show how many people can be reached with the post and how the followers came across the profile.
For these reasons, influencers should always keep an eye on the insights to get a feel for their community.