Insights are also called statistics and give the
influencer information about the "right" time to publish his posts, his
target group and a corresponding guideline about when most users who follow his profile are active. Furthermore, insights can be used to check how well
stories or posts on Instagram are received by followers; this can be seen through
hashtags. Statistics also show how many people can be reached with the post and how the followers came across the profile.
For these reasons, influencers should always keep an eye on the insights to get a feel for their community.
