A person who gives other people tips and encouragement on social media platforms about fitness and nutrition is called a fitness influencer. They motivate their sports-loving
users daily with the latest fitness exercises and a healthy lifestyle.
Whether it's functional training, CrossFit or yoga at home, through fitness influencers every follower can find the perfect sport that suits them. One of the most famous is Pamela Reif, who brings fitness exercises into the living room through her own
YouTube videos.
Fitness influencers often cooperate with different sports brands and present the new collections or have already launched their own fitness clothing on the market.