An account can create an artificial reach by buying followers. These are fake followers who ensure that more collaborations and greater attention are generated for the account through a larger reach. However, buying additional followers is considered a dubious method and is quickly discovered by many companies and cooperation partners.
Many influencersmaintain their profile and do not accept every request from companies. In no case do they want to run the risk of losing credibility. Reach can also be increased through hard work and constant exchange with the community, for these reasons, influencer marketing agencies in particular advice against fake followers.