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Purchasing and sales transactions that take place via the Internet are called e-commerce. In addition, so-called electronic commerce includes the measures and means to conduct online trade.
The biggest advantage of e-commerce compared to traditional stationary trade is, among other things, that the consumer can shop online 24 hours a day, 7 days a week. Furthermore, online shopping is possible from anywhere in the world and can be carried out via PC as well as smartphone or tablet. Online trade has steadily gained in importance in recent years and market giants such as Amazon and Zalando have become indispensable.

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