Sweepstakes are becoming increasingly popular in influencer marketing
. For companies, they are a popular marketing measure to increase the reach and interest of users in certain products or services.
Competitions, Sweepstakes or raffles of various products are often offered in cooperation with influencers. Content creators present these on social media and promote the prizes to their community. In the best case, this type of advertising can lead to increased demand. Influencers reach many users through sweepstakes and often get a strong increase in their community, which at the same time increases their reach.
Sweepstakes are tolerated by social networks in most cases, but require a disclaimer in the terms and conditions stating that they have no connection to the sweepstakes or raffle.