A blog is a Website that is often used by private individuals as a kind of diary, these people are called bloggers. In blog posts, opinions or experience reports are often shared with the corresponding readers, this can be, for example, the last trip. Through these posts, blogs become something very personal quite automatically. A frequently used and very popular function among readers is that of comments, where users can share posts and give advice. But companies also use blog posts for their marketing and create a certain closeness to the user through a personal reference.